Wk 3 EOC: Ethics in Tobacco

1.       Determine the scenario: What happens in this frame?

The scenario in the frame is of a woman holding a cigarette in the act of smoking. The copy on the ad reads “Craven A, For Your Throats Sake” and along the bottom it reads “Made Specially to Prevent Sore Throats”.

 

2.       What is the setting? What are the conditions?

The setting is not evident but she could possibly be anywhere maybe a fancy club or restaurant.

 

3.       Who are the people or groups?

 The people being targeted or featured in this ad are upper class individuals and socialites, based on her elegant dress and jewelry.

 

4.       What is their point of view around this specific experience?

The point of view is showing that it is glamourous to smoke by showing a beautiful upper class woman it makes the product more desirable.

 

5.       What are their goals?

To influence you to buy cigarettes, stating it’s a helpful product for your sore throat.

 

6.       What are their assumptions? What are their perceptions?

The assumption around the cigarette ad is that these objects are used to help you. If you don’t want a sore throat you must use one.

 

7.       Are there conflicts? Is there cooperation?

The conflict is that cigarettes are not good for you and there could be other things that could help a sore throat but the ad influences enough to make people forget the other options.

 

8.       What are the outcomes?

I believe the outcomes would be selling a pack to people who trust the ad and buy into its influence.

Wk 3 EOC: Bill Bernbach

Bio:

“Bill Bernbach was born in the Bronx, NY, on August 13, 1911. He graduated from New York University in 1932 where he majored in English, and studied music, business administration and philosophy. he went to work at the William H. Weintraub agency where he met Paul Rand, a graphic and industrial artist whose bold simplicity had a powerful influence on him. Following a brief service in the U.S. Army during World War II, he worked with Coty Incorporated and later Grey Advertising, where he quickly rose to the top as vice-president and creative director. On June 1, 1949, Bill Bernbach, along with Ned Doyle and Maxwell Dane, opened the doors of Doyle Dane Bernbach. They set out to prove to the world that good taste, good art and good writing could also be good selling. Bernbach was a visionary who valued innovation and intuition over science and rules. His philosophy was grounded in the belief that advertising is fundamentally persuasion and persuasion was not a science, but an art. By incorporating creativity, simplicity and humor into their work, DDB created some of the most successful and memorable campaigns in advertising history.”

 

This commercial for American Tourister luggage featured a gorilla handling a suitcase roughly in a cage, while the voice over explained how luggage gets manhandled everywhere it goes, yet the suitcase is unscathed. The commercial was presenting the durability of the suitcases in an ingenious way that was both informative and entertaining.

Wk 3 EOC: Creative Thinking

People have been creatively thinking for many years and incorporating this asset in many professions worldwide. In advertising and marketing, it is essential to think creatively, the whole operation depends on it. Studies done in the advertising profession in contribution with the public have found creative ads get a better response, “Numerous laboratory experiments have found that creative messages get more attention and lead to positive attitudes about the products being marketed.” Advertisers tailor ads to appeal to the target market, incorporating a unique, original, and creative idea will create an ad that is just as effective or even more. “We believe that by tailoring the survey model to reflect the cultural preferences and triggers of consumers in different geographic markets, companies the world over can dramatically improve their ability to predict the likely effectiveness of their creative ads and thus make smarter investments.” Ads do not always need to be so ‘in your face’ or full of information, it is the simplest ones at times that are more effective. “It’s effective because it’s so brilliantly simplistic. It immediately attracts the attention of viewers because it is unlike any other ad that you are likely to see…It was successful because it was wonderfully creative.” Today in the digital era, people encounter ads almost everywhere they go, especially online. “In order to attract the attention of a customer who has likely already viewed 100 ads that day and will view close to a thousand more before the day is over, you need to come at them from a new angle.” Advertisers need to be more ingenious especially these days when ads are everywhere and users have the ability to deflect them. “By applying research methodologies like ours they can have a better sense of what kind of creativity matters the most for their products and place their creativity investments accordingly.”

Wk 2 EOC: Three Examples of Questionable Ethics

 

 

This Victorian Hearing ad got some heavy backlash after being released. This company that produces hearing aids had advertisements that featured a woman with a prawn resting on her ear and text that read “Hearing aids can be ugly”… “Ours are invisible." The insensitive ad, calling hearing aids ‘ugly’, offended and angered many people. I see this ad as unethical and insensitive towards the hearing impaired community. The ad was discriminatory and belittled people with hearing disabilities. The negative message is a damaging one and people were worried about young children with hearing disabilities seeing these ads because it was hurtful and they didn’t want them to be affected.      

http://www.news.com.au/finance/business/media/advertising-standards-bureau-reveals-10-most-offensive-ads-of-2015/news-story/ed8ca81b50aaceabf70f43cdb89d6aa3

 

 

 

 

This ad for Natan Jewelry Company was a part of a series of shocking ads that demeaned women. This unethical ad features a man and a woman, in the first still the woman has her legs crossed and the man is presenting a closed jewelry box to her, the next still shows the women’s legs uncrossed in an open position and the man has presented the jewelry to her. This ad is very disturbing and offensive, it’s indicating that women will do anything for nice jewelry and the sexual nature of the ad is horribly inappropriate and depicts women negatively.

https://mic.com/articles/81361/13-sexist-valentine-s-ads-that-prove-how-out-of-touch-these-companies-are#.tlvlfRM42

 

 

 

 

This sporting ad by Reebok is very odd and not clever in the least. The ad shows a portion of athletic wear worn by a man and text that reads “Cheat on your girlfriend, not on your workout”. This unethical ad is promoting cheating in relationships, whether they were trying to be humorous or actually serious, it’s a bad joke and it should have never made it out to the public. We see it again and again, advertising working against women and presenting women in a bad light. In this ad women are being insulted and talked about as if they don’t matter or have value, this ad is wrong

and distasteful.       

http://www.coreconceptswellness.com/blog/the-6-worst-fitness-motivational-posters-on-facebook

 

 

 

Wk 1 EOC: Volkswagen Lemon Ad

The well-known Volkswagen car ads of the 60s used a strategy that comprised a game of risk mixed with simple satire, a combination that ultimately ended in success. The ads gained instant popularity with the public and this strategy worked out very well for the VW brand, “Their game of turning seeming faults into benefits was a major hit, and left the other car companies so far in the dust they never really caught up.” The German car brand used the tactic as way of drawing attention using honest humor and simple imagery to reach existing and potential customers. The ads were created by the Jewish operated agency, with the great Bill Bernbach leading the creative department, this created a buzz in the industry because of the damaging history behind the German Nazi and Jewish peoples. The ads though simple were thought out and executed brilliantly and this made the ads successful, “Beetle ads, connected with consumers on an emotional level, while conveying a product benefit in a way consumers could relate to. Plus, the ads were breathtakingly simple.” The raw honesty conveyed through the ads grabbed people’s attention because they could relate to the imagery and humor. The Volkswagen brand became a big name in the auto industry and the Volkswagen Beetle was a big seller. “It changed advertising forever. It also introduced America to what would become one of the most loved and respected brands of all time: a brand that stood for quality, honesty, and a commitment to its customers.” The direction the ad agency went with the Volkswagen ads was a game changer and possibly the smartest move an ad agency has ever made, being open and honest with the costumer about the product and it’s benefits while instilling some humor to help the customer remember the brand.

Wk 1 EOC: My Voice

The creative, fast moving, and risky world of fashion has always called to me from a young age. Playing dress up and styling my Barbie dolls were activities that kept me preoccupied for hours, I truly enjoyed the process and from there recognizing my attention to detail pertaining to fashion. When I discovered that my passion and curiosity for the fashion industry was too strong to deny, I chose to pursue it. I’m fascinated by many parts of the industry and could see myself being a professional in various areas of the industry; from fashion show production and fashion styling to retail store and window display design. I want to find where I fit best, studying Fashion and Retail Management is helping me to discover my strengths and weaknesses bringing me closer to the goal of being happy and loving where I'm working within the fashion industry.