Wednesday, March 22, 2017

Analysis of Project in the Real World

Today in the world we are bombarded by advertisements from everywhere, we see them going to the grocery store, to school, and to work. As an advertiser your job is to reach your desired customer and influence them to buy the product. In specifics to commercial ads “We're exposed to these commercials every day, but we rarely realize their true impact on us. They can influence us to buy things we don't need…desire a lifestyle that we wouldn't necessarily agree with.” There are some imperative questions that must be answered with your commercial in order to be analyze and identified as effective. Questions such as “What is the product or service being sold?, What is the general mood or feeling of the commercial?, How does the commercial try to get your attention?, Who is this commercial aimed towards?, and How do the actors playing the characters affect your interpretation of the commercial?” If I were to create and ad for a vehicle in real life I would definitely chose to prepare a commercial advertisement. Not only because it seems fun but because when you broadcast on television you are guaranteed that your ad will be seen. "TV is the giant megaphone," said Isaac Weber, VP of strategy at MarketShare. "When you want to get a message out, that's still really the most powerful means to do it.” I shared my commercial idea and showed my webpage to 5 people, two of which were technically strangers to me (classmates). The feedback I received differed from person to person. Overall they all liked what I had prepared, they could see what I was envisioning for the commercial, I got advice and input that they felt would amp up what I had created. The webpage mockup was successful and everyone liked it, though my ad is not comparable to those created by graphic designers, it got the message across and I was told it looks easy to navigate so that was great feedback to hear. Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer said “Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community…faster.” That’s what I set out to do when I was making my promotions, this practice will only help train my eye and help me become better at creating advertisements.

 



Creative Content




In the making of the commercial and webpage it will take time and creativity. I planned to create a commercial script and webpage design. The commercial script is written out, split between what will be seen on screen (or video) and what will be heard in the audio. The Las Vegas Motor Speedway is the location I have decided to use, it seemed like the perfect place and environment to film this commercial since the Camaro is a high performance vehicle. The shooting times are during the day when then sun is high in the sky and then in the evening when the sun is just about done setting. I will be directing the commercial but hiring camera crew to work with. The commercial will need a male lead to play the mechanic and then an additional 8 extras to fill the background. The Camaro will get plenty of screen time and the slogan and website will be featured at the end. For the webpage I used Photoshop and Illustrator to create a nonfunctional mockup. The design I create is intended to be accessible on a desktop, laptop, as well as through mobile devices. The simple yet stylish design is engaging for the target customer.

Promotion

Promoting this vehicle to the masses will definitely be a fun and interesting challenge. While I know ‘everyone’ isn’t the target market of the Camaro, I feel creating a commercial ad that everyone can enjoy and understand gets your product out there by word of mouth and through social media sharing faster. Being creative with the project was what I wanted the most for the ad and webpage, “Creativity is the soul of advertising and branding. It is what gives life to messages about products and services.” My commercial ad and webpage are two creative pieces that I feel came out organically as soon as I understood my product and customer. “Promotional and marketing strategies can also assist your business in understanding and connecting with clients and customers.”

 


 

The Big Idea

Creating an advertising idea around a car as epic as the Camaro takes some brainstorming and multiple tries. You never want to undersell a product that means so much to the creators and the customer. Rebecca Burchnall, head of consumer experience strategy at PHD UK, said, "In advertising, we’ve got a job to do in two parts. We’ve got to engage people at mass scale, and build a creative story.” As the creator of this campaign I wanted to appeal to the masses and have different individuals be influenced or inspired by certain facets of the commercial and web design. In my commercial personification of an object, attraction, and flirtation is used, I intentionally wanted to use sex to sell the vehicle, a more tongue in cheek approach than anything. Using sex to push products has been an advertising model for many decades and it seemed to be the most reliable when used appropriately. There's a fine line, and all too often these days brands are stepping way over it. Consumers are human, they will respond, but they're also smart, well-educated people who will soon realize that they're being manipulated.” I didn’t want to go overboard with the sex aspect and that’s where brainstorming helped. Another thing to remember about using sex as influence is “if your ad creates a sexual situation, it will get the desired response. However, that doesn't mean it can sell anything. There has to be context.” The context of my campaign is the vehicle itself and seeing it in action. The commercial will draw in the customer, mostly males, then they will be directed to webpage, which I took a manlier approach to. Today’s customer is greatly influenced by the first few seconds he or she spends on a web-page, and this is a major input to the buying decision. First impressions last.” The design is simple yet stylish and easily navigated to find and do what you intend. I wanted to create a web page that would attract and keep the customers attention as well as build business, by keeping things simple and consistent, and executing white space to “add an aesthetic element of classy sophistication. White does a lot to soothe the human eye, and rather than have a bunch of cheesy colors, intersperse a few colors with white to create a “popout” effect.” The commercial and webpage I feel work well together and balance out what the customer would want to see and have in a commercial compared to a webpage and vice versa.

 
 
 

http://www.readitquik.com/articles/strategy/web-design-that-assures-business-growthwhat-to-do/

Competitive Analyses

Competitive analysis on The Camaro ZL1 brought forward one competitor over all others, the Dodge Challenger. The Challenger is the most similar vehicle though the Camaro has had greater modifications. Both vehicles are considered muscle cars, but some have concerns about the labeling today, “Muscle cars today have lost their touch compared to how famous they were since the Ford Mustang released. In fact, most of the traditional American muscles have disappeared or improved into complex machines.” Car enthusiasts feel while the Challenger has stayed true to that label, in its body and vehicle capabilities, the Camaro has taken a different route becoming an everyday car for this generation. With that said the Camaro has still been ranked number one in best affordable muscle car, defeating both the Mustang and Challenger. “From its thrilling powertrain and rock-solid structure to its deft suspension tuning, sharp steering and indefatigable brakes, the Camaro is about getting you from where you were to where you are going with the biggest possible smile on your face.” The Camaro is a perfect fit for many muscle car enthusiasts and their interests. The Camaro has changed over the years and many are into the simplicity and minimalism styling of the car. “…the Camaro’s styling and design exhibits both characteristics. It has the best seats, the best driving position and the best visibility over the hood. Plus, the instrumentation and control layout emphasize ease of use over glitz and glamour.” If anything the Camaro is the Challengers biggest competition and vice versa. The Challenger is drawing in their customers using compelling innuendoes and satirical humor. One of the latest ads put out by Dodge was great in my opinion. ”One spot called "Warning" portrays Dodge as a drug by mimicking pharmaceutical ads with a laundry list of over-the-top warnings like "Dodge may cause loss of inhibitions and in some cases bodily functions." It played on both the tough and humorous side of things and in that case I feel it works. Their tagline “Domestic. Not Domesticated” is a play on words that sells the vehicle for what it is, Olivier Francois, global chief marketing officer for FCA, said in a statement, "'Domestic. Not Domesticated.' embodies what Dodge stands for as a proud American performance brand. Our cars show off some very American traits -- big, fast, powerful, fun to drive - all while being a completely valid choice as a safe and reliable family vehicle.” My Camaro commercial ad and webpage will be better based on two aspects. One, is my commercial is aimed to appeal to the masses, not just car enthusiasts’, by using attraction and flirtation which is something we all experience, it will connect the viewer to the context. Two, the webpage is suited best for the target market, the ones who will most likely be buying.



Chevy Camaro ZL1: "She has her demands, but you have the control"

The Chevrolet Camaro ZL1 2017 is a stunning high performance vehicle that can be driven from street to track. The vehicle is sixth generation Camaro that has impressive speed capacities, hi tech features, and comfortability. It beats every rival muscle car and sport coupes in the world. “The ZL1 rockets from 0-to-60 in just 3.5 seconds and was recently recorded almost breaking into the 200 club going at an average of 198 mph.” I decided to frame the advertising in an attraction and flirtatious based concept. I wanted to create a slogan that was effective and memorable, “effective advertising slogans are memorable and give an accurate picture of what your business is all about – the slogan becomes an important part of your brand.” Personifying the car as a woman gives our male customer someone to identify the car with. The slogan created for the vehicle is just as sexy and accelerative as the car, “She has her demands, but you have the control.” This slogan captures the use of personification, as well as the attraction, and flirtatiousness that was intended. A strong advertising slogan ties all the elements of the campaign together, creating brand recognition in customers’ minds”, that’s why my slogan links up with the commercial and helps drive the narrative, though it can stand alone and still resonate with the customer that this car is the “she”. It’s important to remember that “Slogans build a brand identity that sets the company apart, drawing customers who want to experience the benefits of that brand”. The slogan is unique to the car and how it will make the driver feel, it indicates that the car will demand to be driven though the driver will have all control to make the car do as they please.




Wk 10 EOC: Advertising Channels

YouTube channel- Chevrolet can feature YouTube videos of the Camaro in action, viral videos get mass attention and spread worldwide.

Bloggers- Pay bloggers to try out the vehicle and document their experience.

Emails- emails to Chevrolet owners and potential car buyers.

Tablet app- Camaro app that can take you on a virtual ride, let you customize your car, and learn more about the Camaro and its history.

Events- Car shows where the Camaro and other competing vehicles will main event; racecar drivers will demonstrate what the vehicle can do.  

Wk 10 EOC: Guido Heffels


Guido Heffels one third of the founders of Heimat, an ad agency in Germany is a well accomplished man as so is his agency. Heffels was born in 1965 and raised in Germany. He grew to be a part of the biggest agencies. Heimat has been recognized as one of the country’s leading agencies and has won honors such as “named "Agency of the Year 2013" by Werben & Verkaufen, "Independent Agency of the Year" at Eurobest 2013 and "Best in Show" at the Advertising Effectiveness Awards 2014.” In May of 2014 it was announced that “the advertising network TBWA Worldwide has acquired leading independent advertising agency Heimat, having taken a majority share.” TBWA's European President and International COO believes that "Heimat and TBWA are a natural match and create a unique offer the fourth largest advertising market worldwide.” He feels that by combining “Heimat's creative and entrepreneurial spirit with TBWA's global strength” they will create a “Perfect offer for the German market."

 


 

wk 9 EOC: Art & Copy- Jeff Goodby

Jeff Goodby is an American adverting executive and co-founder of GS&P (Goodby, Silverstein & Partners) in San Francisco. He grew up in Rhode Island and attend Harvard University, after college “He worked as a newspaper reporter in Boston, and his illustrations have been published in TIME, Mother Jones and Harvard Magazine.” Jeff was the man who originally came up with the “Got Milk?” slogan. Working at many different agencies before founding his own agency with fellow advertiser, Silverstein, he met a man who with his help, Jeff learned his reverence for surprise, humor, craft and restraint. Jeff Goodby is a daring and risk taking advertiser. He obviously loves his job and it shows through the many achievements and awards he and his fellow co-founder have won. In 2006 Jeff was inducted into the Advertsing hall of fame.
 

 

Wk 9 EOC: Trends in TV

Today in what appears to only be the beginning of the digital age TV viewing trends differ from the past immensely. Households a couple decades ago had one television set with three channels available to them and today we have so many options to choose from on how to view television. “Growing internet connectivity, advent of smartphones and live streaming apps, social networking are fast transforming the TV experience.” We love our technology today and we always have some sort of device on us at all time, for some it’s just a cellphone/smartphone, others carry a cell, tablet, and laptop, so the option to have TV viewing apps on these devices wasn’t a bad idea. These alternatives that the millennial generation have embraced are slowly but surely killing cable. “The trend, then, is that younger consumers are increasingly likely to consume content on platforms besides television, and to use more other multimedia mobile devices while watching television.” It’s all about easy and fast access to content, young people choose what they want to watch and would like to access it immediately. The young generations today want instant gratification and this is seen through their TV viewing choices. Smart TV’s give us the ability to use TV viewing apps in place of the cable box that gives us thousands of channels.




 

Sunday, March 5, 2017

Wk 8 EOC: Slogan and Fonts


Wk8 EOC: Oscars v Super Bowl

Two Live TV events this year that many Americans and people all over the world tuned in for were the Super Bowl and the Academy Awards(Oscars). There are many similarities and contrasts between the commercials aired during both events. The super bowl ads that were shown majority of them had an upbeat impression, comedy was in the forefront with the majority of commercials. The Oscars had a touch of comedy though commercials seemed to be meant for impact. The target market of the different events and their commercials seems to change, while the super bowl caters to the middle and upper classes, the Oscars seem to be targeting upper class and elite persons.

Cadillac, a luxury vehicle brand, featured a commercial during the Oscars, while brands such as Honda for their new CRV model aired during the Super Bowl. Both events symbolically touched on the political climate of the nation, with commercials such as the 84 lumber and Coca Cola, during the super bowl, and the New York Times ad during the Oscars with the message of writing and telling the truth, in opposition to the current POTUS and his ‘fake news’ scandals “The company’s new “The truth is. . .” campaign is intended to show the work and resources that go into journalism.” The Oscars, an event to honor cinema and actors, showed commercials that also honored the industry. Rolex created and aired a commercial, l that in my opinion was brilliant, it featured “greats of the silver screen with Rolex watches from various memorable movie scenes.” The Oscars also showed a commercial that related to the film industry with a commercial for Disney World and a new upcoming attraction theme park for Avatar the James Cameron film. These events both had a specific target market they were aiming to reach and I believe they succeeded at that.
 



Tuesday, February 28, 2017

Wk 7 EOC: The Pitch

The Chevrolet Camaro ZL1 2017 is a stunning high performance vehicle that can be driven from street to track. The vehicle is sixth generation Camaro that has impressive speed capacities, hi tech features, and comfortability all things that help the vehicle compete with the most advance sport coupes in the world. The ZL1 rockets from 0-to-60 in just 3.5 seconds and was recently recorded almost breaking into the 200 club going at an average of 198 mph. This vehicle is the type I gravitate towards because of the body shape, with its distinctive contours, and the cool factor that it exudes. The racecar quality of this model is an attractive feature that I feel appeals to many people today. Driving fast is one of the most popular ways to get your adrenaline rushing and this car can certainly assist adrenaline junkies in having a good time on the track. I will be creating an ad, commercial pitch and a website mock up that will present the car and connect the promotions. The ad will feature a dynamic shot of the car on a race track road, the lines and tracks will be lit up with green color, it will be a dark setting, the car will be illuminated. The commercial will use attraction and lust as influence. A man busy working at a race track will walk by the parked Camaro, it will catch his attention, he stares interested and flirtatiously as he continues to walk by, someone calls to him breaking his gaze and he continues to walk give one last glance before walking away. Later that evening when the track is closing he will hear revving in the car garage. Walk in and see the car on with the door open for him. Then cuts to him driving fast on the track, teasing smile on his face, then he drives out of the track onto the road and out of view.

Slogan:
She has her demands, but you have the control.


Monday, February 20, 2017

Wk 6 EOC: Fake News

Last week it was brought to light that 20th Century fox and Regency Enterprises were attempting to mislead consumers with fake news to boost ticket sales for their new physiological thriller opening this weekend, A Cure for Wellness. The marketing team working on the film took a wrong turn with their plan and hired a fake news creator to make real-sounding newspaper websites, like the Salt Lake City Guardian and the Houston Leader, to post fake news. They posted controversial and anger stirring news that within connected the content to the new film. “The made-up stories had only oblique references to director Gore Verbinski’s film.” The fake websites and article reached tens of thousands of people who then shared it with many more. "In raising awareness for our films, we do our best to push the boundaries of traditional marketing in order to creatively express our message to consumers. In this case, we got it wrong." Studio spokesman Dan Berger said. This route taken by the marketing team can be considered as deceptive marketing, and has been seen that way by other marketing industry professionals and public consumers. “Lynn Walsh, the president of the Society of Professional Journalists, said in an email that corporations had a responsibility to engage in “the ethical and responsible sharing of information no matter the intent or purpose.”” She went on to state some valuable information and possible resolution for the fake news epidemic. “In this country, we have the right to speak and publish information freely, and that’s a good thing,” Ms. Walsh said. “But if someone or a company is publishing incorrect information and trying to make it pass as actual news, we think that content should be properly labeled and very explicit that it is not true and does not contain actual facts.”





 

Tuesday, February 14, 2017

Wk 4 EOC: Jerry Della Femina

Jerry Della Femina was born in Brooklyn on July 22 of 1936 to Italian immigrant parents, he grew to be one of the biggest names in the advertising industry. Della Femina got his first star under Daniel & Charles Agency in 1961. After years of not finding common ground with other agency superiors he and three associates opened their own Agency in New York. Della Femina, Travisano & Partners, became of in 1967 and “By the 1970s, it had become one of the industry's biggest revenue makers by stressing creativity.” Jerry was one of the leaders in the movement of transforming the industry from an industry favoring reverence and hierarchy to one promoting humor and casual openness. He created many controversy and did some rule breaking to jolt the movement. For instance an event that took place was explained “Della Femina attacking the head of his firm over an unused ad; taking a whole creative department out on strike until he got an ad running in the New York Times magazine”. This controversy and rule breaking, like spending his original agency's last few thousand dollars on a blowout designed to make them look successful, gained him three new accounts. He took risks and they worked out in his favor. He is a big inspiration and model for the big hit TV show Mad Men characters. He has openly shared that the show is not depicting the time and essence of what really went on in the industry during the 60’s. “Della Femina says that shows like Mad Men actually play down the debauchery he witnessed as an ad man in the '60s.” “In 1999, Advertising Age recognized Mr. Della Femina as one of the top 100 advertising people of the 20th century for his determination, sense of humor, dedication and love of advertising”. Today Jerry Della Femina is 90 years old and still very relevant in the lives of current and future advertisers.

 



wk 4 EOC: The Role of Women in Contemporary Advertising

 
This Always brand ad campaign aims a powerful and inspiring message to young women and girls. The empowering message is flipping the script on a persistent stereotype and adage, “Like a Girl”, urging viewers to “rewrite the rules”. The featured phrase when used in the negative context, indicates that girls can’t do certain things well or at all. The ad features young women and girls doing various things and activities, with copy that connects their activity to the phrase “ ______ like a girl”. This ad is selling the message that girls can do whatever they want to do and can accomplish what they set their minds to. It’s important for this message to reach girls and women, as well as boys and men, it empowers us and reminds us that we can do anything and to not let outside destructive criticism hinder our lives and goals.



This Nike ad campaign titled “Make Yourself” featuring women athletes in training and work out mode, is aimed at encouraging and motivating women to do things for themselves like stay healthy and fit. The ads feature women along with text that reads “I’m Making Myself_____” with words filled in to complete the mantra. Power words are used to express what women can accomplish for themselves. These ads send a message to women that it’s okay to work on yourself and create a better you, improvement can make you feel and live better. It’s also saying that women shouldn’t be afraid to push themselves, mostly they shouldn’t be afraid of criticisms that others will have. In the end it’s up to you to work hard and to overcome your obstacles to reach the goals you wish to accomplish.

Wednesday, February 8, 2017

Wk 5 EOC: Super Bowl Commercial




A strong commercial that premiered during the Super Bowl was a 60 second spot for Honda and their new 2017 CR-V, the commercial was not focused so much on the vehicle it’s self but on people and “The Power of Dreams”. For this commercial 3D camera technology was pertinent to bring well know celebrity’s old yearbook photos to life. “The ad brings to life high school yearbook pictures of the likes of Tina Fey, Robert Redford, Amy Adams, Magic Johnson, Steve Carell, Missy Elliott, Stan Lee, Jimmy Kimmel, and Viola Davis. All reminding you to keep chasing your dreams.” Jason Sperling of RPA, the ad agency that produced the notable ad spilled some secrets on how it was done. "We shot our celebrities doing their lines, we had a camera right in front of their face," Sperling said of the process. "Afterwards, we used a 3D camera to get all of their head in addition to their high school yearbook photo and merge them together." And he also noted that the other people in the yearbooks were not actual classmates, but actors and models who gave their permission to use their old high school photo, or posed for new ones. I feel this ad did so well because of its human quality and emotion mixed with comedic effect. The ad was voted number one commercial by MSU Department of Advertising and Public Relations in their annually ranking of Super Bowl commercials. 110 million people saw the ad in the Super Bowl and another 50 million watched it online. When asked about the commercial and any political inferences that many commercials this year contained, Susie Rossick, the assistant vice president for Honda marketing, stated "The concept had been in development for months prior to the election. But we look at this ad as an escape. We're not making any kind of a political statement. We're encouraging people to follow their dreams, and if there are bumps on the road, to pick themselves up. It's: 'Here's a break from everything going on around us."






http://msutoday.msu.edu/news/2017/honda-voted-no-1-super-bowl-commercial-by-msu-faculty/

Monday, January 30, 2017

Wk 3 EOC: Ethics in Tobacco


1.       Determine the scenario: What happens in this frame?

The scenario in the frame is of a woman holding a cigarette in the act of smoking. The copy on the ad reads “Craven A, For Your Throats Sake” and along the bottom it reads “Made Specially to Prevent Sore Throats”.

 

2.       What is the setting? What are the conditions?

The setting is not evident but she could possibly be anywhere maybe a fancy club or restaurant.

 

3.       Who are the people or groups?

 The people being targeted or featured in this ad are upper class individuals and socialites, based on her elegant dress and jewelry.

 

4.       What is their point of view around this specific experience?

The point of view is showing that it is glamourous to smoke by showing a beautiful upper class woman it makes the product more desirable.

 

5.       What are their goals?

To influence you to buy cigarettes, stating it’s a helpful product for your sore throat.

 

6.       What are their assumptions? What are their perceptions?

The assumption around the cigarette ad is that these objects are used to help you. If you don’t want a sore throat you must use one.

 

7.       Are there conflicts? Is there cooperation?

The conflict is that cigarettes are not good for you and there could be other things that could help a sore throat but the ad influences enough to make people forget the other options.

 

8.       What are the outcomes?

I believe the outcomes would be selling a pack to people who trust the ad and buy into its influence.

Wk 3 EOC: Bill Bernbach

Bio:

“Bill Bernbach was born in the Bronx, NY, on August 13, 1911. He graduated from New York University in 1932 where he majored in English, and studied music, business administration and philosophy. he went to work at the William H. Weintraub agency where he met Paul Rand, a graphic and industrial artist whose bold simplicity had a powerful influence on him. Following a brief service in the U.S. Army during World War II, he worked with Coty Incorporated and later Grey Advertising, where he quickly rose to the top as vice-president and creative director. On June 1, 1949, Bill Bernbach, along with Ned Doyle and Maxwell Dane, opened the doors of Doyle Dane Bernbach. They set out to prove to the world that good taste, good art and good writing could also be good selling. Bernbach was a visionary who valued innovation and intuition over science and rules. His philosophy was grounded in the belief that advertising is fundamentally persuasion and persuasion was not a science, but an art. By incorporating creativity, simplicity and humor into their work, DDB created some of the most successful and memorable campaigns in advertising history.”

 
This commercial for American Tourister luggage featured a gorilla handling a suitcase roughly in a cage, while the voice over explained how luggage gets manhandled everywhere it goes, yet the suitcase is unscathed. The commercial was presenting the durability of the suitcases in an ingenious way that was both informative and entertaining.

Wk 3 EOC: Creative Thinking

People have been creatively thinking for many years and incorporating this asset in many professions worldwide. In advertising and marketing, it is essential to think creatively, the whole operation depends on it. Studies done in the advertising profession in contribution with the public have found creative ads get a better response, “Numerous laboratory experiments have found that creative messages get more attention and lead to positive attitudes about the products being marketed.” Advertisers tailor ads to appeal to the target market, incorporating a unique, original, and creative idea will create an ad that is just as effective or even more. “We believe that by tailoring the survey model to reflect the cultural preferences and triggers of consumers in different geographic markets, companies the world over can dramatically improve their ability to predict the likely effectiveness of their creative ads and thus make smarter investments.” Ads do not always need to be so ‘in your face’ or full of information, it is the simplest ones at times that are more effective. “It’s effective because it’s so brilliantly simplistic. It immediately attracts the attention of viewers because it is unlike any other ad that you are likely to see…It was successful because it was wonderfully creative.” Today in the digital era, people encounter ads almost everywhere they go, especially online. “In order to attract the attention of a customer who has likely already viewed 100 ads that day and will view close to a thousand more before the day is over, you need to come at them from a new angle.” Advertisers need to be more ingenious especially these days when ads are everywhere and users have the ability to deflect them. “By applying research methodologies like ours they can have a better sense of what kind of creativity matters the most for their products and place their creativity investments accordingly.”

Thursday, January 19, 2017

Wk 2 EOC: Three Examples of Questionable Ethics

 
 
This Victorian Hearing ad got some heavy backlash after being released. This company that produces hearing aids had advertisements that featured a woman with a prawn resting on her ear and text that read “Hearing aids can be ugly”… “Ours are invisible." The insensitive ad, calling hearing aids ‘ugly’, offended and angered many people. I see this ad as unethical and insensitive towards the hearing impaired community. The ad was discriminatory and belittled people with hearing disabilities. The negative message is a damaging one and people were worried about young children with hearing disabilities seeing these ads because it was hurtful and they didn’t want them to be affected.      
 
 
 
 
This ad for Natan Jewelry Company was a part of a series of shocking ads that demeaned women. This unethical ad features a man and a woman, in the first still the woman has her legs crossed and the man is presenting a closed jewelry box to her, the next still shows the women’s legs uncrossed in an open position and the man has presented the jewelry to her. This ad is very disturbing and offensive, it’s indicating that women will do anything for nice jewelry and the sexual nature of the ad is horribly inappropriate and depicts women negatively.
 

 
 
 
This sporting ad by Reebok is very odd and not clever in the least. The ad shows a portion of athletic wear worn by a man and text that reads “Cheat on your girlfriend, not on your workout”. This unethical ad is promoting cheating in relationships, whether they were trying to be humorous or actually serious, it’s a bad joke and it should have never made it out to the public. We see it again and again, advertising working against women and presenting women in a bad light. In this ad women are being insulted and talked about as if they don’t matter or have value, this ad is wrong
and distasteful.       
 
 
 

Wednesday, January 11, 2017

Wk 1 EOC: Volkswagen Lemon Ad

The well-known Volkswagen car ads of the 60s used a strategy that comprised a game of risk mixed with simple satire, a combination that ultimately ended in success. The ads gained instant popularity with the public and this strategy worked out very well for the VW brand, “Their game of turning seeming faults into benefits was a major hit, and left the other car companies so far in the dust they never really caught up.” The German car brand used the tactic as way of drawing attention using honest humor and simple imagery to reach existing and potential customers. The ads were created by the Jewish operated agency, with the great Bill Bernbach leading the creative department, this created a buzz in the industry because of the damaging history behind the German Nazi and Jewish peoples. The ads though simple were thought out and executed brilliantly and this made the ads successful, “Beetle ads, connected with consumers on an emotional level, while conveying a product benefit in a way consumers could relate to. Plus, the ads were breathtakingly simple.” The raw honesty conveyed through the ads grabbed people’s attention because they could relate to the imagery and humor. The Volkswagen brand became a big name in the auto industry and the Volkswagen Beetle was a big seller. “It changed advertising forever. It also introduced America to what would become one of the most loved and respected brands of all time: a brand that stood for quality, honesty, and a commitment to its customers.” The direction the ad agency went with the Volkswagen ads was a game changer and possibly the smartest move an ad agency has ever made, being open and honest with the costumer about the product and it’s benefits while instilling some humor to help the customer remember the brand.

Wk 1 EOC: My Voice

The creative, fast moving, and risky world of fashion has always called to me from a young age. Playing dress up and styling my Barbie dolls were activities that kept me preoccupied for hours, I truly enjoyed the process and from there recognizing my attention to detail pertaining to fashion. When I discovered that my passion and curiosity for the fashion industry was too strong to deny, I chose to pursue it. I’m fascinated by many parts of the industry and could see myself being a professional in various areas of the industry; from fashion show production and fashion styling to retail store and window display design. I want to find where I fit best, studying Fashion and Retail Management is helping me to discover my strengths and weaknesses bringing me closer to the goal of being happy and loving where I'm working within the fashion industry.