Thursday, January 19, 2017

Wk 2 EOC: Three Examples of Questionable Ethics

 
 
This Victorian Hearing ad got some heavy backlash after being released. This company that produces hearing aids had advertisements that featured a woman with a prawn resting on her ear and text that read “Hearing aids can be ugly”… “Ours are invisible." The insensitive ad, calling hearing aids ‘ugly’, offended and angered many people. I see this ad as unethical and insensitive towards the hearing impaired community. The ad was discriminatory and belittled people with hearing disabilities. The negative message is a damaging one and people were worried about young children with hearing disabilities seeing these ads because it was hurtful and they didn’t want them to be affected.      
 
 
 
 
This ad for Natan Jewelry Company was a part of a series of shocking ads that demeaned women. This unethical ad features a man and a woman, in the first still the woman has her legs crossed and the man is presenting a closed jewelry box to her, the next still shows the women’s legs uncrossed in an open position and the man has presented the jewelry to her. This ad is very disturbing and offensive, it’s indicating that women will do anything for nice jewelry and the sexual nature of the ad is horribly inappropriate and depicts women negatively.
 

 
 
 
This sporting ad by Reebok is very odd and not clever in the least. The ad shows a portion of athletic wear worn by a man and text that reads “Cheat on your girlfriend, not on your workout”. This unethical ad is promoting cheating in relationships, whether they were trying to be humorous or actually serious, it’s a bad joke and it should have never made it out to the public. We see it again and again, advertising working against women and presenting women in a bad light. In this ad women are being insulted and talked about as if they don’t matter or have value, this ad is wrong
and distasteful.       
 
 
 

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