Tuesday, February 28, 2017

Wk 7 EOC: The Pitch

The Chevrolet Camaro ZL1 2017 is a stunning high performance vehicle that can be driven from street to track. The vehicle is sixth generation Camaro that has impressive speed capacities, hi tech features, and comfortability all things that help the vehicle compete with the most advance sport coupes in the world. The ZL1 rockets from 0-to-60 in just 3.5 seconds and was recently recorded almost breaking into the 200 club going at an average of 198 mph. This vehicle is the type I gravitate towards because of the body shape, with its distinctive contours, and the cool factor that it exudes. The racecar quality of this model is an attractive feature that I feel appeals to many people today. Driving fast is one of the most popular ways to get your adrenaline rushing and this car can certainly assist adrenaline junkies in having a good time on the track. I will be creating an ad, commercial pitch and a website mock up that will present the car and connect the promotions. The ad will feature a dynamic shot of the car on a race track road, the lines and tracks will be lit up with green color, it will be a dark setting, the car will be illuminated. The commercial will use attraction and lust as influence. A man busy working at a race track will walk by the parked Camaro, it will catch his attention, he stares interested and flirtatiously as he continues to walk by, someone calls to him breaking his gaze and he continues to walk give one last glance before walking away. Later that evening when the track is closing he will hear revving in the car garage. Walk in and see the car on with the door open for him. Then cuts to him driving fast on the track, teasing smile on his face, then he drives out of the track onto the road and out of view.

Slogan:
She has her demands, but you have the control.


Monday, February 20, 2017

Wk 6 EOC: Fake News

Last week it was brought to light that 20th Century fox and Regency Enterprises were attempting to mislead consumers with fake news to boost ticket sales for their new physiological thriller opening this weekend, A Cure for Wellness. The marketing team working on the film took a wrong turn with their plan and hired a fake news creator to make real-sounding newspaper websites, like the Salt Lake City Guardian and the Houston Leader, to post fake news. They posted controversial and anger stirring news that within connected the content to the new film. “The made-up stories had only oblique references to director Gore Verbinski’s film.” The fake websites and article reached tens of thousands of people who then shared it with many more. "In raising awareness for our films, we do our best to push the boundaries of traditional marketing in order to creatively express our message to consumers. In this case, we got it wrong." Studio spokesman Dan Berger said. This route taken by the marketing team can be considered as deceptive marketing, and has been seen that way by other marketing industry professionals and public consumers. “Lynn Walsh, the president of the Society of Professional Journalists, said in an email that corporations had a responsibility to engage in “the ethical and responsible sharing of information no matter the intent or purpose.”” She went on to state some valuable information and possible resolution for the fake news epidemic. “In this country, we have the right to speak and publish information freely, and that’s a good thing,” Ms. Walsh said. “But if someone or a company is publishing incorrect information and trying to make it pass as actual news, we think that content should be properly labeled and very explicit that it is not true and does not contain actual facts.”





 

Tuesday, February 14, 2017

Wk 4 EOC: Jerry Della Femina

Jerry Della Femina was born in Brooklyn on July 22 of 1936 to Italian immigrant parents, he grew to be one of the biggest names in the advertising industry. Della Femina got his first star under Daniel & Charles Agency in 1961. After years of not finding common ground with other agency superiors he and three associates opened their own Agency in New York. Della Femina, Travisano & Partners, became of in 1967 and “By the 1970s, it had become one of the industry's biggest revenue makers by stressing creativity.” Jerry was one of the leaders in the movement of transforming the industry from an industry favoring reverence and hierarchy to one promoting humor and casual openness. He created many controversy and did some rule breaking to jolt the movement. For instance an event that took place was explained “Della Femina attacking the head of his firm over an unused ad; taking a whole creative department out on strike until he got an ad running in the New York Times magazine”. This controversy and rule breaking, like spending his original agency's last few thousand dollars on a blowout designed to make them look successful, gained him three new accounts. He took risks and they worked out in his favor. He is a big inspiration and model for the big hit TV show Mad Men characters. He has openly shared that the show is not depicting the time and essence of what really went on in the industry during the 60’s. “Della Femina says that shows like Mad Men actually play down the debauchery he witnessed as an ad man in the '60s.” “In 1999, Advertising Age recognized Mr. Della Femina as one of the top 100 advertising people of the 20th century for his determination, sense of humor, dedication and love of advertising”. Today Jerry Della Femina is 90 years old and still very relevant in the lives of current and future advertisers.

 



wk 4 EOC: The Role of Women in Contemporary Advertising

 
This Always brand ad campaign aims a powerful and inspiring message to young women and girls. The empowering message is flipping the script on a persistent stereotype and adage, “Like a Girl”, urging viewers to “rewrite the rules”. The featured phrase when used in the negative context, indicates that girls can’t do certain things well or at all. The ad features young women and girls doing various things and activities, with copy that connects their activity to the phrase “ ______ like a girl”. This ad is selling the message that girls can do whatever they want to do and can accomplish what they set their minds to. It’s important for this message to reach girls and women, as well as boys and men, it empowers us and reminds us that we can do anything and to not let outside destructive criticism hinder our lives and goals.



This Nike ad campaign titled “Make Yourself” featuring women athletes in training and work out mode, is aimed at encouraging and motivating women to do things for themselves like stay healthy and fit. The ads feature women along with text that reads “I’m Making Myself_____” with words filled in to complete the mantra. Power words are used to express what women can accomplish for themselves. These ads send a message to women that it’s okay to work on yourself and create a better you, improvement can make you feel and live better. It’s also saying that women shouldn’t be afraid to push themselves, mostly they shouldn’t be afraid of criticisms that others will have. In the end it’s up to you to work hard and to overcome your obstacles to reach the goals you wish to accomplish.

Wednesday, February 8, 2017

Wk 5 EOC: Super Bowl Commercial




A strong commercial that premiered during the Super Bowl was a 60 second spot for Honda and their new 2017 CR-V, the commercial was not focused so much on the vehicle it’s self but on people and “The Power of Dreams”. For this commercial 3D camera technology was pertinent to bring well know celebrity’s old yearbook photos to life. “The ad brings to life high school yearbook pictures of the likes of Tina Fey, Robert Redford, Amy Adams, Magic Johnson, Steve Carell, Missy Elliott, Stan Lee, Jimmy Kimmel, and Viola Davis. All reminding you to keep chasing your dreams.” Jason Sperling of RPA, the ad agency that produced the notable ad spilled some secrets on how it was done. "We shot our celebrities doing their lines, we had a camera right in front of their face," Sperling said of the process. "Afterwards, we used a 3D camera to get all of their head in addition to their high school yearbook photo and merge them together." And he also noted that the other people in the yearbooks were not actual classmates, but actors and models who gave their permission to use their old high school photo, or posed for new ones. I feel this ad did so well because of its human quality and emotion mixed with comedic effect. The ad was voted number one commercial by MSU Department of Advertising and Public Relations in their annually ranking of Super Bowl commercials. 110 million people saw the ad in the Super Bowl and another 50 million watched it online. When asked about the commercial and any political inferences that many commercials this year contained, Susie Rossick, the assistant vice president for Honda marketing, stated "The concept had been in development for months prior to the election. But we look at this ad as an escape. We're not making any kind of a political statement. We're encouraging people to follow their dreams, and if there are bumps on the road, to pick themselves up. It's: 'Here's a break from everything going on around us."






http://msutoday.msu.edu/news/2017/honda-voted-no-1-super-bowl-commercial-by-msu-faculty/