1.
Determine the scenario: What happens in this
frame?
The scenario in the frame is of a woman holding a cigarette in the act of
smoking. The copy on the ad reads “Craven A, For Your Throats Sake” and along
the bottom it reads “Made Specially to Prevent Sore Throats”.
2.
What is the setting? What are the conditions?
The setting is not evident but she could possibly be anywhere maybe a
fancy club or restaurant.
3.
Who are the people or groups?
The people being targeted or
featured in this ad are upper class individuals and socialites, based on her elegant
dress and jewelry.
4.
What is their point of view around this specific
experience?
The point of view is showing that it is glamourous to smoke by showing a
beautiful upper class woman it makes the product more desirable.
5.
What are their goals?
To influence you to buy cigarettes, stating it’s a helpful product for
your sore throat.
6.
What are their assumptions? What are their
perceptions?
The assumption around the cigarette ad is that these objects are used to
help you. If you don’t want a sore throat you must use one.
7.
Are there conflicts? Is there cooperation?
The conflict is that cigarettes are not good for you and there could be
other things that could help a sore throat but the ad influences enough to make
people forget the other options.
8.
What are the outcomes?
I believe the outcomes would be selling a pack to people who trust the ad
and buy into its influence.
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