Slogan:
She has her demands, but you have the control.
Tuesday, February 28, 2017
Wk 7 EOC: The Pitch
The Chevrolet Camaro ZL1 2017 is a stunning high performance
vehicle that can be driven from street to track. The vehicle is sixth
generation Camaro that has impressive speed capacities, hi tech features, and
comfortability all things that help the vehicle compete with the most advance
sport coupes in the world. The ZL1 rockets from 0-to-60 in just 3.5 seconds and
was recently recorded almost breaking into the 200 club going at an average of
198 mph. This vehicle is the type I gravitate towards because of the body
shape, with its distinctive contours, and the cool factor that it exudes. The
racecar quality of this model is an attractive feature that I feel appeals to
many people today. Driving fast is one of the most popular ways to get your
adrenaline rushing and this car can certainly assist adrenaline junkies in
having a good time on the track. I will be creating an ad, commercial pitch and
a website mock up that will present the car and connect the promotions. The ad
will feature a dynamic shot of the car on a race track road, the lines and
tracks will be lit up with green color, it will be a dark setting, the car will
be illuminated. The commercial will use attraction and lust as influence. A man
busy working at a race track will walk by the parked Camaro, it will catch his
attention, he stares interested and flirtatiously as he continues to walk by,
someone calls to him breaking his gaze and he continues to walk give one last
glance before walking away. Later that evening when the track is closing he
will hear revving in the car garage. Walk in and see the car on with the door
open for him. Then cuts to him driving fast on the track, teasing smile on his
face, then he drives out of the track onto the road and out of view.
Monday, February 20, 2017
Wk 6 EOC: Fake News
Last week it was brought to light that 20th Century fox and Regency
Enterprises were attempting to mislead consumers with fake news to boost ticket
sales for their new physiological thriller opening this weekend, A Cure for
Wellness. The marketing team working on the film took a wrong turn with their
plan and hired a fake news creator to make real-sounding newspaper websites,
like the Salt Lake City Guardian and the Houston Leader, to post fake news.
They posted controversial and anger stirring news that within connected the
content to the new film. “The made-up stories had only oblique references to
director Gore Verbinski’s film.” The fake websites and article reached tens of thousands
of people who then shared it with many more. "In raising awareness for our
films, we do our best to push the boundaries of traditional marketing in order
to creatively express our message to consumers. In this case, we got it
wrong." Studio spokesman Dan Berger said. This route taken by the marketing
team can be considered as deceptive marketing, and has been seen that way by
other marketing industry professionals and public consumers. “Lynn Walsh, the
president of the Society of Professional Journalists, said in an email that
corporations had a responsibility to engage in “the ethical and responsible
sharing of information no matter the intent or purpose.”” She went on to state
some valuable information and possible resolution for the fake news epidemic. “In
this country, we have the right to speak and publish information freely, and
that’s a good thing,” Ms. Walsh said. “But if someone or a company is
publishing incorrect information and trying to make it pass as actual news, we
think that content should be properly labeled and very explicit that it is not
true and does not contain actual facts.”
Tuesday, February 14, 2017
Wk 4 EOC: Jerry Della Femina
Jerry Della
Femina was born in Brooklyn on July 22 of 1936 to Italian immigrant parents, he
grew to be one of the biggest names in the advertising industry. Della Femina got
his first star under Daniel & Charles Agency in 1961. After years of not finding
common ground with other agency superiors he and three associates opened their own
Agency in New York. Della Femina, Travisano & Partners, became of in 1967
and “By the 1970s, it had become one of the industry's biggest revenue makers
by stressing creativity.” Jerry was one of the leaders in the movement of
transforming the industry from an industry favoring reverence and hierarchy to
one promoting humor and casual openness. He created many controversy and did
some rule breaking to jolt the movement. For instance
an event that took place was explained “Della Femina attacking the head of his
firm over an unused ad; taking a whole creative department out on strike until
he got an ad running in the New York Times magazine”. This controversy and rule
breaking, like spending his original agency's last few thousand dollars on a
blowout designed to make them look successful, gained him three new accounts.
He took risks and they worked out in his favor. He is a big inspiration and
model for the big hit TV show Mad Men characters.
He has openly shared that the show is not depicting the time and essence of
what really went on in the industry during the 60’s. “Della Femina says that
shows like Mad Men actually play down the debauchery he witnessed as an ad man
in the '60s.” “In 1999, Advertising Age recognized Mr. Della Femina as one of
the top 100 advertising people of the 20th century for his determination, sense
of humor, dedication and love of advertising”. Today Jerry Della Femina is 90
years old and still very relevant in the lives of current and future advertisers.
wk 4 EOC: The Role of Women in Contemporary Advertising
This Always brand ad campaign aims a powerful
and inspiring message to young women and girls. The empowering message is
flipping the script on a persistent stereotype and adage, “Like a Girl”, urging
viewers to “rewrite the rules”. The featured phrase when used in the negative context,
indicates that girls can’t do certain things well or at all. The ad features young
women and girls doing various things and activities, with copy that connects
their activity to the phrase “ ______ like a girl”. This ad is selling the
message that girls can do whatever they want to do and can accomplish what they
set their minds to. It’s important for this message to reach girls and women,
as well as boys and men, it empowers us and reminds us that we can do anything and
to not let outside destructive criticism hinder our lives and goals.
This Nike ad campaign titled “Make Yourself” featuring
women athletes in training and work out mode, is aimed at encouraging and
motivating women to do things for themselves like stay healthy and fit. The ads
feature women along with text that reads “I’m Making Myself_____” with words filled
in to complete the mantra. Power words are used to express what women can accomplish
for themselves. These ads send a message to women that it’s okay to work on yourself
and create a better you, improvement can make you feel and live better. It’s
also saying that women shouldn’t be afraid to push themselves, mostly they
shouldn’t be afraid of criticisms that others will have. In the end it’s up to
you to work hard and to overcome your obstacles to reach the goals you wish to accomplish.
Wednesday, February 8, 2017
Wk 5 EOC: Super Bowl Commercial
A strong commercial that premiered during the Super Bowl was
a 60 second spot for Honda and their new 2017 CR-V, the commercial was not focused
so much on the vehicle it’s self but on people and “The Power of Dreams”. For
this commercial 3D camera technology was pertinent to bring well know celebrity’s
old yearbook photos to life. “The ad brings to life high school yearbook
pictures of the likes of Tina Fey, Robert Redford, Amy Adams, Magic Johnson,
Steve Carell, Missy Elliott, Stan Lee, Jimmy Kimmel, and Viola Davis. All
reminding you to keep chasing your dreams.” Jason Sperling of RPA, the ad
agency that produced the notable ad spilled some secrets on how it was done. "We
shot our celebrities doing their lines, we had a camera right in front of their
face," Sperling said of the process. "Afterwards, we used a 3D camera
to get all of their head in addition to their high school yearbook photo and
merge them together." And he also noted that the other people in the
yearbooks were not actual classmates, but actors and models who gave their
permission to use their old high school photo, or posed for new ones. I feel
this ad did so well because of its human quality and emotion mixed with comedic
effect. The ad was voted number one commercial by MSU Department of Advertising
and Public Relations in their annually ranking of Super Bowl commercials. 110
million people saw the ad in the Super Bowl and another 50 million watched it
online. When asked about the commercial and any political inferences that many
commercials this year contained, Susie Rossick, the assistant vice president
for Honda marketing, stated "The concept had been in development for
months prior to the election. But we look at this ad as an escape. We're not
making any kind of a political statement. We're encouraging people to follow
their dreams, and if there are bumps on the road, to pick themselves up. It's:
'Here's a break from everything going on around us."
http://msutoday.msu.edu/news/2017/honda-voted-no-1-super-bowl-commercial-by-msu-faculty/
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