Tuesday, February 14, 2017
Wk 4 EOC: Jerry Della Femina
Jerry Della
Femina was born in Brooklyn on July 22 of 1936 to Italian immigrant parents, he
grew to be one of the biggest names in the advertising industry. Della Femina got
his first star under Daniel & Charles Agency in 1961. After years of not finding
common ground with other agency superiors he and three associates opened their own
Agency in New York. Della Femina, Travisano & Partners, became of in 1967
and “By the 1970s, it had become one of the industry's biggest revenue makers
by stressing creativity.” Jerry was one of the leaders in the movement of
transforming the industry from an industry favoring reverence and hierarchy to
one promoting humor and casual openness. He created many controversy and did
some rule breaking to jolt the movement. For instance
an event that took place was explained “Della Femina attacking the head of his
firm over an unused ad; taking a whole creative department out on strike until
he got an ad running in the New York Times magazine”. This controversy and rule
breaking, like spending his original agency's last few thousand dollars on a
blowout designed to make them look successful, gained him three new accounts.
He took risks and they worked out in his favor. He is a big inspiration and
model for the big hit TV show Mad Men characters.
He has openly shared that the show is not depicting the time and essence of
what really went on in the industry during the 60’s. “Della Femina says that
shows like Mad Men actually play down the debauchery he witnessed as an ad man
in the '60s.” “In 1999, Advertising Age recognized Mr. Della Femina as one of
the top 100 advertising people of the 20th century for his determination, sense
of humor, dedication and love of advertising”. Today Jerry Della Femina is 90
years old and still very relevant in the lives of current and future advertisers.
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