A strong commercial that premiered during the Super Bowl was
a 60 second spot for Honda and their new 2017 CR-V, the commercial was not focused
so much on the vehicle it’s self but on people and “The Power of Dreams”. For
this commercial 3D camera technology was pertinent to bring well know celebrity’s
old yearbook photos to life. “The ad brings to life high school yearbook
pictures of the likes of Tina Fey, Robert Redford, Amy Adams, Magic Johnson,
Steve Carell, Missy Elliott, Stan Lee, Jimmy Kimmel, and Viola Davis. All
reminding you to keep chasing your dreams.” Jason Sperling of RPA, the ad
agency that produced the notable ad spilled some secrets on how it was done. "We
shot our celebrities doing their lines, we had a camera right in front of their
face," Sperling said of the process. "Afterwards, we used a 3D camera
to get all of their head in addition to their high school yearbook photo and
merge them together." And he also noted that the other people in the
yearbooks were not actual classmates, but actors and models who gave their
permission to use their old high school photo, or posed for new ones. I feel
this ad did so well because of its human quality and emotion mixed with comedic
effect. The ad was voted number one commercial by MSU Department of Advertising
and Public Relations in their annually ranking of Super Bowl commercials. 110
million people saw the ad in the Super Bowl and another 50 million watched it
online. When asked about the commercial and any political inferences that many
commercials this year contained, Susie Rossick, the assistant vice president
for Honda marketing, stated "The concept had been in development for
months prior to the election. But we look at this ad as an escape. We're not
making any kind of a political statement. We're encouraging people to follow
their dreams, and if there are bumps on the road, to pick themselves up. It's:
'Here's a break from everything going on around us."
http://msutoday.msu.edu/news/2017/honda-voted-no-1-super-bowl-commercial-by-msu-faculty/
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