This Always brand ad campaign aims a powerful
and inspiring message to young women and girls. The empowering message is
flipping the script on a persistent stereotype and adage, “Like a Girl”, urging
viewers to “rewrite the rules”. The featured phrase when used in the negative context,
indicates that girls can’t do certain things well or at all. The ad features young
women and girls doing various things and activities, with copy that connects
their activity to the phrase “ ______ like a girl”. This ad is selling the
message that girls can do whatever they want to do and can accomplish what they
set their minds to. It’s important for this message to reach girls and women,
as well as boys and men, it empowers us and reminds us that we can do anything and
to not let outside destructive criticism hinder our lives and goals.
This Nike ad campaign titled “Make Yourself” featuring
women athletes in training and work out mode, is aimed at encouraging and
motivating women to do things for themselves like stay healthy and fit. The ads
feature women along with text that reads “I’m Making Myself_____” with words filled
in to complete the mantra. Power words are used to express what women can accomplish
for themselves. These ads send a message to women that it’s okay to work on yourself
and create a better you, improvement can make you feel and live better. It’s
also saying that women shouldn’t be afraid to push themselves, mostly they
shouldn’t be afraid of criticisms that others will have. In the end it’s up to
you to work hard and to overcome your obstacles to reach the goals you wish to accomplish.
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