Tuesday, February 28, 2017

Wk 7 EOC: The Pitch

The Chevrolet Camaro ZL1 2017 is a stunning high performance vehicle that can be driven from street to track. The vehicle is sixth generation Camaro that has impressive speed capacities, hi tech features, and comfortability all things that help the vehicle compete with the most advance sport coupes in the world. The ZL1 rockets from 0-to-60 in just 3.5 seconds and was recently recorded almost breaking into the 200 club going at an average of 198 mph. This vehicle is the type I gravitate towards because of the body shape, with its distinctive contours, and the cool factor that it exudes. The racecar quality of this model is an attractive feature that I feel appeals to many people today. Driving fast is one of the most popular ways to get your adrenaline rushing and this car can certainly assist adrenaline junkies in having a good time on the track. I will be creating an ad, commercial pitch and a website mock up that will present the car and connect the promotions. The ad will feature a dynamic shot of the car on a race track road, the lines and tracks will be lit up with green color, it will be a dark setting, the car will be illuminated. The commercial will use attraction and lust as influence. A man busy working at a race track will walk by the parked Camaro, it will catch his attention, he stares interested and flirtatiously as he continues to walk by, someone calls to him breaking his gaze and he continues to walk give one last glance before walking away. Later that evening when the track is closing he will hear revving in the car garage. Walk in and see the car on with the door open for him. Then cuts to him driving fast on the track, teasing smile on his face, then he drives out of the track onto the road and out of view.

Slogan:
She has her demands, but you have the control.


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