Cadillac, a luxury vehicle brand, featured a commercial
during the Oscars, while brands such as Honda for their new CRV model aired
during the Super Bowl. Both events symbolically touched on the political
climate of the nation, with commercials such as the 84 lumber and Coca Cola,
during the super bowl, and the New York Times ad during the Oscars with the
message of writing and telling the truth, in opposition to the current POTUS
and his ‘fake news’ scandals “The company’s new “The truth is. . .” campaign is
intended to show the work and resources that go into journalism.” The Oscars,
an event to honor cinema and actors, showed commercials that also honored the industry.
Rolex created and aired a commercial, l that in my opinion was brilliant, it featured
“greats of the silver screen with Rolex watches from various memorable movie
scenes.” The Oscars also showed a commercial that related to the film industry
with a commercial for Disney World and a new upcoming attraction theme park for
Avatar the James Cameron film. These events both had a specific target market
they were aiming to reach and I believe they succeeded at that.
Sunday, March 5, 2017
Wk8 EOC: Oscars v Super Bowl
Two Live TV events this year that many Americans and people
all over the world tuned in for were the Super Bowl and the Academy Awards(Oscars).
There are many similarities and contrasts between the commercials aired during
both events. The super bowl ads that were shown majority of them had an upbeat
impression, comedy was in the forefront with the majority of commercials. The
Oscars had a touch of comedy though commercials seemed to be meant for impact.
The target market of the different events and their commercials seems to
change, while the super bowl caters to the middle and upper classes, the Oscars
seem to be targeting upper class and elite persons.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment