Sunday, March 5, 2017

Wk8 EOC: Oscars v Super Bowl

Two Live TV events this year that many Americans and people all over the world tuned in for were the Super Bowl and the Academy Awards(Oscars). There are many similarities and contrasts between the commercials aired during both events. The super bowl ads that were shown majority of them had an upbeat impression, comedy was in the forefront with the majority of commercials. The Oscars had a touch of comedy though commercials seemed to be meant for impact. The target market of the different events and their commercials seems to change, while the super bowl caters to the middle and upper classes, the Oscars seem to be targeting upper class and elite persons.

Cadillac, a luxury vehicle brand, featured a commercial during the Oscars, while brands such as Honda for their new CRV model aired during the Super Bowl. Both events symbolically touched on the political climate of the nation, with commercials such as the 84 lumber and Coca Cola, during the super bowl, and the New York Times ad during the Oscars with the message of writing and telling the truth, in opposition to the current POTUS and his ‘fake news’ scandals “The company’s new “The truth is. . .” campaign is intended to show the work and resources that go into journalism.” The Oscars, an event to honor cinema and actors, showed commercials that also honored the industry. Rolex created and aired a commercial, l that in my opinion was brilliant, it featured “greats of the silver screen with Rolex watches from various memorable movie scenes.” The Oscars also showed a commercial that related to the film industry with a commercial for Disney World and a new upcoming attraction theme park for Avatar the James Cameron film. These events both had a specific target market they were aiming to reach and I believe they succeeded at that.
 



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