Chevy Camaro ZL1: "She has her demands, but you have the control"

The Chevrolet Camaro ZL1 2017 is a stunning high performance vehicle that can be driven from street to track. The vehicle is sixth generation Camaro that has impressive speed capacities, hi tech features, and comfortability. It beats every rival muscle car and sport coupes in the world. “The ZL1 rockets from 0-to-60 in just 3.5 seconds and was recently recorded almost breaking into the 200 club going at an average of 198 mph.” I decided to frame the advertising in an attraction and flirtatious based concept. I wanted to create a slogan that was effective and memorable, “effective advertising slogans are memorable and give an accurate picture of what your business is all about – the slogan becomes an important part of your brand.” Personifying the car as a woman gives our male customer someone to identify the car with. The slogan created for the vehicle is just as sexy and accelerative as the car, “She has her demands, but you have the control.” This slogan captures the use of personification, as well as the attraction, and flirtatiousness that was intended. “A strong advertising slogan ties all the elements of the campaign together, creating brand recognition in customers’ minds”, that’s why my slogan links up with the commercial and helps drive the narrative, though it can stand alone and still resonate with the customer that this car is the “she”. It’s important to remember that “Slogans build a brand identity that sets the company apart, drawing customers who want to experience the benefits of that brand”. The slogan is unique to the car and how it will make the driver feel, it indicates that the car will demand to be driven though the driver will have all control to make the car do as they please.

http://autoweek.com/article/car-news/chevrolet-camaro-zl1-hits-198-mph

http://smallbusiness.chron.com/importance-ad-slogans-31343.html