Wednesday, March 22, 2017

Wk 10 EOC: Guido Heffels


Guido Heffels one third of the founders of Heimat, an ad agency in Germany is a well accomplished man as so is his agency. Heffels was born in 1965 and raised in Germany. He grew to be a part of the biggest agencies. Heimat has been recognized as one of the country’s leading agencies and has won honors such as “named "Agency of the Year 2013" by Werben & Verkaufen, "Independent Agency of the Year" at Eurobest 2013 and "Best in Show" at the Advertising Effectiveness Awards 2014.” In May of 2014 it was announced that “the advertising network TBWA Worldwide has acquired leading independent advertising agency Heimat, having taken a majority share.” TBWA's European President and International COO believes that "Heimat and TBWA are a natural match and create a unique offer the fourth largest advertising market worldwide.” He feels that by combining “Heimat's creative and entrepreneurial spirit with TBWA's global strength” they will create a “Perfect offer for the German market."

 


 

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