Wednesday, March 22, 2017
Wk 9 EOC: Trends in TV
Today in what appears to only be the beginning of the digital
age TV viewing trends differ from the past immensely. Households a couple decades
ago had one television set with three channels available to them and today we
have so many options to choose from on how to view television. “Growing
internet connectivity, advent of smartphones and live streaming apps, social
networking are fast transforming the TV experience.” We love our technology
today and we always have some sort of device on us at all time, for some it’s
just a cellphone/smartphone, others carry a cell, tablet, and laptop, so the
option to have TV viewing apps on these devices wasn’t a bad idea. These
alternatives that the millennial generation have embraced are slowly but surely
killing cable. “The trend, then, is that younger consumers are increasingly likely
to consume content on platforms besides television, and to use more other
multimedia mobile devices while watching television.” It’s all about easy and
fast access to content, young people choose what they want to watch and would
like to access it immediately. The young generations today want instant gratification
and this is seen through their TV viewing choices. Smart TV’s give us the ability
to use TV viewing apps in place of the cable box that gives us thousands of
channels.
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