Competitive Analyses

Competitive analysis on The Camaro ZL1 brought forward one competitor over all others, the Dodge Challenger. The Challenger is the most similar vehicle though the Camaro has had greater modifications. Both vehicles are considered muscle cars, but some have concerns about the labeling today, “Muscle cars today have lost their touch compared to how famous they were since the Ford Mustang released. In fact, most of the traditional American muscles have disappeared or improved into complex machines.” Car enthusiasts feel while the Challenger has stayed true to that label, in its body and vehicle capabilities, the Camaro has taken a different route becoming an everyday car for this generation. With that said the Camaro has still been ranked number one in best affordable muscle car, defeating both the Mustang and Challenger. “From its thrilling powertrain and rock-solid structure to its deft suspension tuning, sharp steering and indefatigable brakes, the Camaro is about getting you from where you were to where you are going with the biggest possible smile on your face.” The Camaro is a perfect fit for many muscle car enthusiasts and their interests. The Camaro has changed over the years and many are into the simplicity and minimalism styling of the car. “…the Camaro’s styling and design exhibits both characteristics. It has the best seats, the best driving position and the best visibility over the hood. Plus, the instrumentation and control layout emphasize ease of use over glitz and glamour.” If anything the Camaro is the Challengers biggest competition and vice versa. The Challenger is drawing in their customers using compelling innuendoes and satirical humor. One of the latest ads put out by Dodge was great in my opinion. ”One spot called "Warning" portrays Dodge as a drug by mimicking pharmaceutical ads with a laundry list of over-the-top warnings like "Dodge may cause loss of inhibitions and in some cases bodily functions." It played on both the tough and humorous side of things and in that case I feel it works. Their tagline “Domestic. Not Domesticated” is a play on words that sells the vehicle for what it is, Olivier Francois, global chief marketing officer for FCA, said in a statement, "'Domestic. Not Domesticated.' embodies what Dodge stands for as a proud American performance brand. Our cars show off some very American traits -- big, fast, powerful, fun to drive - all while being a completely valid choice as a safe and reliable family vehicle.” My Camaro commercial ad and webpage will be better based on two aspects. One, is my commercial is aimed to appeal to the masses, not just car enthusiasts’, by using attraction and flirtation which is something we all experience, it will connect the viewer to the context. Two, the webpage is suited best for the target market, the ones who will most likely be buying.

http://www.nydailynews.com/autos/latest-reviews/dna-3-way-camaro-mustang-challenger-article-1.2784481

http://www.autoworldnews.com/articles/30963/20170220/2017-chevrolet-camaro-zl1-vs-dodge-challenger-srt-hellcat-muscle.htm

http://www.autonews.com/article/20160729/RETAIL03/160729807/new-dodge-ad-campaign-launched-with-tagline-domestic.-not-domesticated