Wednesday, March 22, 2017

Creative Content




In the making of the commercial and webpage it will take time and creativity. I planned to create a commercial script and webpage design. The commercial script is written out, split between what will be seen on screen (or video) and what will be heard in the audio. The Las Vegas Motor Speedway is the location I have decided to use, it seemed like the perfect place and environment to film this commercial since the Camaro is a high performance vehicle. The shooting times are during the day when then sun is high in the sky and then in the evening when the sun is just about done setting. I will be directing the commercial but hiring camera crew to work with. The commercial will need a male lead to play the mechanic and then an additional 8 extras to fill the background. The Camaro will get plenty of screen time and the slogan and website will be featured at the end. For the webpage I used Photoshop and Illustrator to create a nonfunctional mockup. The design I create is intended to be accessible on a desktop, laptop, as well as through mobile devices. The simple yet stylish design is engaging for the target customer.

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